Music

A list of books, articles, and sources for the study of music video and its place in consumer society.

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Hardcover, 272 pages Harry N Abrams (2000) Paperback - 192 pages (1997) Paperback - 237 pages (1992) Paperback - 304 pages (1996) A how-to manual for beginners. I recommend Chapter 3: SCRIPTWRITING Denisoff, R. Serge (1991) New Brunswick: Transaction publishers. Frith, Simon, Andrew Goodwin
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2. The Bards Crier

A free guerrilla music marketing and promotion ezine for the working musician.

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Crier Free Music Marketing and Promotion Ezine Unlike many music business professionals, I am an actively working musician. Learn music marketing from someone who in a year's time took his unprofitable Celtic band, the Brobdingnagian Bards, and turned it into a money-making, music marketing
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3. GoListenLive.net: Indie Bands and Guerilla Marketing

Very basic music marketing advice. Short and to the point. By James Blakely

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Indie Bands and Guerilla Marketing Guerilla marketing is promotion that doesn't cost any money. It just takes your time to implement. Guerilla marketing, or viral marketing on the web, is an indie bands best friend. One of the oldest and most common versions of guerilla marketing for indie bands
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4. Earshot Media

Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.

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Apr 4th, 2009 Meet Karate High School... The Bay Area bands third release, Invaders is a record they like to say is about life, love, destiny, self-discovery, accomplishments, disappointments, Heaven, Hell, dreams, reality, hope, realizing its never too late to follow your heart, and finding
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5. Writing Better One-Sheets by Jett Black

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Creating effective one-sheets to accompnay your promos to editors, DJs, and promoters. Copyright © 2000-2001 Nocturnal Movements : Design by Desire Media Full service promotions, advertising, and public relations for the alternative music industry. Successful internet marketing using email,
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6. IndiaStar: Why MTV Digs India?

Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.

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IndiaStar--A Literary-Art Magazine [Editor's intro: Vamsee Juluri is a Ph.D. candidate in Communication at the Univ of Massachussetts, Amherst. His dissertation is on the reception of music countdown shows in India. -- C. J. S. Wallia ] The Indian subcontinent and its diasporas seem to be
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7. Frontline: The Merchants of Cool

Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.

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FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey-a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. But are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-and wallets-of America's youth?
The symbiotic relationship; the media giants; what's this doing to kids? With media executives, market researchers, cultural critics What do these powerhouses control? Funding for FRONTLINE is provided through the support of PBS viewers. Additional support for FRONTLINE is provided by EarthLink.

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8. Roll: Does it influence teens behavior?

A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.

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9. University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power

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it influence teens’ behavior? Parents of adolescents who can't tell heavy metal from pop rock may have a tough time discussing the meaning of life with their children, say two professors of communication in a new book on youth and music. That's because music is central to youth culture.
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Australian academic Sarah Baker's research into teen girls, music, and dance.

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University of South Australia
and academics might denigrate "teenybopper" music, but young girls are savvy consumers who take "lightweight" pop music very seriously, according to PhD research at UniSA. PhD student in the Centre of Professional and Public Communication, has conducted an intensive

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10. ACLU Briefer: Music under Siege

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